Since 1968 NOW has been a leader in the natural products industry. Even when healthy foods and natural supplements weren’t mainstream, NOW never wavered from their mission – to provide value in products and services that empower people to lead healthier lives. As a natural products manufacturer NOW is keenly aware of the potential impact on the environment, and they’re committed to responsible stewardship of our planet through the reduction of its carbon footprint and other sustainability initiatives.
Niacinamide (Vitamin B-3) is an essential member of the B-vitamin family that must be obtained from the diet. It is the precursor to Niacin, but does not cause the “flush” normally associated with Niacin intake.
Vitamin C is a water soluble nutrient well known for its vital role in the immune system. Vitamin C is also necessary for the production of collagen (a structural protein in connective tissue) and is therefore important for skin, bone and joint health.
Vitamin C is a water soluble nutrient well known for its vital role in the immune system. Vitamin C is also necessary for the production of collagen (a structural protein in connective tissue) and is therefore important for skin, bone and joint health.
Although Vitamin K is historically known for its role in normal blood clotting function, we now know that Vitamin K is also essential to bone, cardiovascular, and nervous system health.
Iron is an essential component of hemoglobin, a molecule that transports oxygen to the cells of the body, and myoglobin, which binds oxygen used in muscle tissues. NOW uses Ferrochel Iron Bisglycinate, which has clinically demonstrated superior absorption and is well tolerated because it is gentle and non-constipating.
Selenium is an essential trace mineral and functions as part of the antioxidant enzyme glutathione perioxidase. It is bonded to the essential sulfur amino acid, methionine, in a naturally occuring form as found in the diet.
Selenium is an essential trace mineral and functions as part of the antioxidant enzyme glutathione perioxidase. It is bonded to the essential sulfur amino acid, methionine, in a naturally occuring form as found in the diet.
Zinc is essential to the normal function of many organs and systems within the body; supporting healthy immune, skeletal, neurological, and endocrine functions. Helps to maintain immune function and healthy skin. Helps to form red blood cells.
Zinc is essential to the normal function of many organs and systems within the body including the skeletal, immune, neurological, and endocrine systems.
Neptune Krill Oil (NKO®) is known for its unique fatty acid (FA) profile, which includes EPA and DHA, plus phospholipids. In addition, NKO® naturally has Astaxanthin, a powerful free radical scavenger and immune-supporting carotenoid. Clinical studies have shown that NKO® can help to support joint comfort, healthy blood lipid levels already within normal range, and cognitive health and brain function. The Phospholipid-bound forms of EPA and DHA from Krill Oil have also demonstrated exceptionally high bioavailability.
Borage Oil is a nutritional oil containing over 80% Polyunsaturated Fats. Linoleic Acid and Gamma Linoleic Acid (GLA) are enhanced essential fatty acids.
The word Lecithin is taken from the Greek Lekithos, which means "egg yolk". A fitting name for this essential nutrient, for the egg is considered a symbol of life, strength and fertility. Lecithin is important for all of these biological functions and more.
Lecithin is a popular supplement, but there are very few sources of non-soy based lecithin as it is typically sourced from soy. Most soy sources are from genetically modified (GM) crops, where as presently, there are no genetically modified crops of sunflowers.
D-Mannose is a simple sugar that occurs naturally in some plants, including cranberries. Although small amounts of D-Mannose are metabolized by the human body, much of it is rapidly excreted in the urine.
D-Mannose is a simple sugar that occurs naturally in some plants, including cranberries. Although small amounts of D-Mannose are metabolized by the human body, much of it is rapidly excreted in the urine. In the bladder, D-Mannose may adhere to undesirable foreign substances, preventing them from sticking to the lining of the bladder.
NOW® Betaine HCl is formulated to support proper digestive conditions in the stomach.* Hydrochloric acid (HCl) is normally produced in the stomach, where it assists protein digestion by activating pepsin, helps to maintain a healthy balance of gut flora, and stimulates the release of intestinal enzymes.*
Super Enzymes is a comprehensive blend of enzymes that supports healthy digestion. Formulated with Bromelain, Ox Bile, Pancreatin and Papain, Super Enzymes helps to optimize the breakdown of fats, carbohydrates and protein. Capsule delivery ensures fast action.
Hyaluronic Acid is a compound present in every tissue of the body, with the highest concentrations occurring in connective tissues such as skin and cartilage. Hyaluronic Acid is an important constituent of joint fluid.
Effective in reducing joint pain and helps relieve pain due to osteoarthritis. Protects against cartilage deterioration from chronic joint disease. With MSM, Vitamin C and Manganese.
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